Elevating Experiences with Strategic Design
Pause is a luxury, experiential wellness studio providing science-backed services to restore, heal and regenerate mental and physical health. Our mission? Help Pause become the go-to establishment for tranquility and recovery. When customers want to recharge from the stressors of life, Pause is the solution.
Developing the Strategy
Brand designer, Melissa Aure, had a meeting with the Founder, Jeff Ono, to craft the brand’s direction for the upcoming holiday campaigns and brand collaterals. The organization struggled with consistent branding in past campaigns and marketing efforts, therefore, a style guide was created to serve as the foundation for the upcoming collaterals. .
Refining the Brand’s Personality
Through a comprehensive strategy session, we were able to refine the current look and feel of the brand to better represent its’ key values and messaging. We clarified the brand’s personality: how it should look and act towards their ideal client.
