Pause is a luxury, experiential wellness studio providing science-backed services to restore, heal and regenerate mental and physical health.
Our mission? Help Pause become the go-to establishment for tranquility and recovery. When customers want to recharge from the stressors of life, Pause is the solution.
Pause expressed inconsistencies in font, color, and overall brand identity across their current print and digital media content. Our goal was to create a unique and memorable identity that was consistent across all customer touchpoints.
Developing the Strategy
Brand designer, Melissa Aure, had a meeting with the Founder, Jeff Ono, to craft the brand’s direction for the upcoming holiday campaigns and brand collaterals. The organization struggled with consistent branding in past campaigns and marketing efforts, therefore, a style guide was created to serve as the foundation for the upcoming collaterals.
Refining the Brand’s
Through a comprehensive strategy session, we were able to refine the current look and feel of the brand to better represent its’ key values and messaging. We clarified the brand’s personality: how it should look and act towards their ideal client.
We designed exclusive merchandise and clothing for Pause. Our goal was to create a versatile badge that can be sewn or printed onto beanies, hats and bags for retail sales and team member uniforms..
Strategic design of collaterals and merchandise that embodied tranquility and minimalism and elevated the customer’s experience. The messaging was concise and easy to understand despite the complex, scientific nature.
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